Teenagers face a number of social pressures. Whether it's during high school or the early years of college, young people may feel compelled by their peers and popular media to consume alcohol. This takes place even before people have reached the legal age of consumption.
A recently released study is further confirming the role that advertising and media plays in alcohol consumption among minors. Specifically, research published in the "Journal of Studies on Alcohol and Drugs" found that people between the ages of 18 and 20 are the age group most frequently exposed to magazine ads for the liquor brands they consume.